Adobe MAX 2026: Creative Agent expands across Firefly

Adobe has expanded its Creative Agent across Firefly and Creative Cloud, the company announced on 10 November 2026 at Adobe MAX in Miami Beach. The move puts AI agents that can handle multi-step creative work into the company’s flagship desktop apps, alongside a preview of always-on agents in Firefly that keep working in the background.
The Adobe Creative Agent is designed to take direction in plain language and coordinate Adobe’s tools and AI models to complete tasks. In Firefly it powers the Firefly AI Assistant, now in beta, with new customisation, Plan Mode and Model Selector options. AI Assistants powered by the agent are also in beta in Illustrator, Premiere, InDesign, After Effects and Frame.io, as well as in the Photoshop beta app.
Always-on agents and third-party AI access
Adobe is previewing always-on agents in Firefly that can take on recurring work, from organising incoming assets and checking quality to preparing content for different channels, and continue working even when the creator steps away. Adobe also previewed local MCP integrations for Creative Cloud, which will let creators direct third-party agents to make changes to native project files in Photoshop, Illustrator, Premiere and After Effects, with layers, sequences and compositions staying editable. A private beta is planned for early 2027.
Firefly is being expanded into an AI creative studio that brings together Adobe’s tools and models from Adobe, Topaz Labs and partners including ByteDance, Google, Kling, OpenAI and ElevenLabs. New additions include Firefly Video, Firefly Design in beta, new image editing tools including Edit Object, Relight and Retouch, a gallery of Quick Actions, Firefly Graph in beta for repeatable workflows, and Firefly Builder in private beta for turning ideas into interactive prototypes using natural language.
Partnerships with Google, Microsoft and Disney
Adobe also announced deeper partnerships at MAX. With Google, Acrobat will be available in Google Workspace, Adobe will expand its connectors for Gemini and Gemini Enterprise, and the companies will explore new AI-powered editing in Photoshop with Google DeepMind. With Microsoft, optimised versions of Photoshop, Premiere, After Effects and Substance 3D Painter in beta are coming to Arm-based Windows PCs, and Adobe Express tools will be built into Microsoft Photos on Windows. Adobe also announced a multi-year alliance with The Walt Disney Company as an Official AI Innovation Partner.
Adobe MAX 2026 runs in Miami Beach from 10 to 12 November, with more than 300 speakers listed for the three-day event. Edit Text, Retouch, Relight and Quick Actions are generally available in Firefly now, while other new capabilities remain in beta or preview. Read Adobe’s announcement on the Adobe Newsroom and the 9to5Mac report.