Apple is keeping its launch season running. After a busy week headlined by the launch of its first foldable smartphone, the iPhone Duo, the company has teased another set of product introductions next week under the tagline Pro and tell, with a media experience in Los Angeles on Wednesday, 28 October. Expectation is for a wave of press releases that day rather than a single keynote-style presentation.

What is expected on 28 October

The event tagline and animated logo point strongly to the long-rumoured touchscreen MacBook, which now looks likely to appear as part of the MacBook Pro family rather than as a separate MacBook Ultra. Also expected are an iPad mini 8 with an OLED display, plus updated iMac and low-end 14-inch MacBook Pro models featuring the M6 chip. Apple has not confirmed the lineup, so these remain well-sourced expectations rather than announcements.

The week that came before

The teaser caps a week in which Apple launched the iPhone Duo, its first foldable phone, a milestone product for a company that has watched rivals sell foldables for years. Other news included Verizon announcing a monthly charge for the iPhone Handoff feature that lets two iPhones share the same phone number, and signs that the public release of iOS 27.2 and related software updates is close.

Why the MacBook matters

A touchscreen MacBook would end one of Apple's longest-held design lines: Macs have resisted touchscreens while iPads embraced them. If the new model arrives in the MacBook Pro range, it would test whether professional users want touch alongside keyboard and trackpad, or whether it remains a niche option. For buyers, the practical advice is to wait for the 28 October announcements before buying a MacBook Pro or iPad mini, since new models could change both prices and specifications within days.