High-street baker Greggs has opened a permanent luxury hotel suite at the five-star Hotel Gotham in Newcastle, complete with a dedicated phone guests can use to order sausage rolls to their room.

The Greggs Suite sleeps two and is decorated in the bakery chain's midnight blue and gold colours. Bookings opened on Monday 9 November through the hotel's website, with the first stays available from Thursday. Guests staying in the first 96 days will receive limited-edition merchandise, including dressing gowns, slippers and eye masks, a nod to the 96 layers of Greggs' puff pastry.

Ring for a sausage roll

A rotary phone in the room connects guests to a "ring for a sausage roll" concierge service, with freshly baked Greggs favourites delivered to the room on a silver platter. The suite is a permanent fixture and will be available to book all year round.

Greggs is also running a giveaway through its app, offering two people the chance to win an overnight stay in the suite every three months for the next two years. The Newcastle hotel, housed in a former fire station on Pilgrim Street, opened in the run-up to Christmas 2025 and is expanding into the former police station next door.