Adobe has put its CX Enterprise Coworker inside the artificial intelligence assistants that marketing teams already use, announcing that the agentic customer experience tool is now available through ChatGPT, Claude, Databricks Genie, Gemini for business and Microsoft Copilot.

The integration, announced on 4 November and reported more widely on Monday, brings customer experience orchestration into tools used by thousands of enterprises. Adobe says availability through Amazon Web Services, IBM and Snowflake will follow. CX Enterprise Coworker reached general availability in June 2026 and is built on open standards, including the Model Context Protocol and Agent2Agent, which let AI agents communicate with enterprise applications.

Adobe also launched new connectors that let the Coworker act inside partner systems through pre-built Model Context Protocol integrations, covering Amazon Ads, Databricks Genie, Demandbase, Meta campaigns, Microsoft Work IQ, RainFocus and Snowflake Cortex AI. The tool is designed to manage the full customer lifecycle, from acquiring and engaging prospects to conversion and growing customer lifetime value.

Access through the AI platforms follows each user's Adobe permissions and returns read-only insights, drawing on the same shared pool of AI credits as other Coworker features. Nine global systems integrators, including Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC and TCS, and six agencies including Dentsu, Havas, Omnicom, Publicis, Stagwell and WPP, are building industry-specific agentic AI systems on the platform.