Apple has unveiled new versions of its 14-inch MacBook Pro laptop and its all-in-one iMac desktop, both powered by the company's latest M6 chip. The announcement on Tuesday 27 October 2026 puts faster on-device artificial intelligence at the centre of the pitch, meaning AI tasks can run directly on the machine rather than relying entirely on the cloud.

The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499, according to Reuters reporting of Apple's announcement. Customers in 35 countries and regions, including the United States, can pre-order from Wednesday 28 October, with availability starting on 6 November.

What Apple claims is faster

Apple said the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life, described as the longest ever in a Mac. The new iMac, which jumps from the M4 chip used in the previous model, was said to offer up to five times faster on-device AI performance. Those figures are Apple's own claims and have not yet been independently tested in reviews.

A bigger upgrade for the iMac than the laptop

For buyers, the context matters. The 14-inch MacBook Pro was already running the M5 chip, so the M6 move is an incremental step. The iMac, last refreshed in 2024 with M4, sees a larger generational jump. The launches also come a day before Apple hosts a "Pro and tell" event in Los Angeles on 28 October, which Bloomberg News has reported is expected to feature Apple's first touch-screen MacBook Pro. That rumour remains unconfirmed by Apple, and buyers wanting the largest or most advanced MacBook may want to wait for that event before deciding. Sources: Reuters and Pocket-lint.