Etisalat UAE has unveiled AI Marketing Hub, an agentic AI-driven, self-service platform designed to help small and medium-sized businesses plan, create, launch and optimise digital advertising campaigns from one place. The operator announced the launch on 12 November, working with Pixis, an AI advertising technology company that supplied the platform's front-end and back-end technology.

Using agentic AI workflows, the platform builds media strategies and plans tailored to each business's goals and budget, generates image and video advertising assets, and launches campaigns across Google Ads, Meta and TikTok. Once a campaign is live, it monitors performance, adjusts activity and provides live reporting and analytics, so owners do not need to manage several separate tools. TechAfrica News reports that the platform is designed for firms without a dedicated marketing team.

Why small firms are the focus

The platform is aimed at owners and marketers who do not have a dedicated agency, an in-house media buyer or a specialist advertising team. It has been developed exclusively for etisalat UAE business customers, and will be offered in flexible subscription tiers so firms can choose the features they need and add more as they grow. Businesses can register their interest in early access, a free trial or a demonstration.

The launch reflects the scale of the audience it serves. According to the UAE Ministry of Economy and Tourism, small and medium-sized businesses contribute more than 63 per cent of the country's non-oil GDP and hold more than one million active business licences. Mastercard's 2026 SME Confidence Index found that 35 per cent of UAE small firms say marketing and promotional support could accelerate their growth.