Oura, the company behind the Oura Ring, has agreed to buy Counsel Health, an AI-led primary care company, for $625 million in cash. The [deal was announced on Tuesday 10 November 2026](https://techcrunch.com/2026/11/10/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m/) and is expected to close before the end of the year, subject to the usual closing conditions. ## What Counsel Health brings to Oura Counsel Health pairs a chat-based medical AI with board-certified physicians who can join a conversation within minutes to diagnose, prescribe and refer patients. The service was already available inside the Oura app, after the two companies began working together in May and launched the integration in June. Counsel was founded in 2023 and has about 70 employees, who will join Oura. Its founder and chief executive, Dr Muthu Alagappan, will become Oura's chief clinical AI officer. ## Why Oura is buying now Oura says the deal connects continuous health tracking with clinical care, covering preventive, acute, and specialty and chronic care. The company has more than six million members, and its ring tracks more than 50 biometric markers. The purchase follows strong trading: Oura reported preliminary revenue of $533 million for the quarter ended 30 September, up 153 per cent year on year, with revenue of about $1.75 billion for fiscal 2026. It comes weeks after Oura postponed an IPO of up to $2.2 billion, citing uncertainty in the IPO market. ## What happens next Counsel will continue to serve its enterprise partners, including health plans, health systems and employers. Oura has not said what a Counsel consultation will cost inside its app, or which countries will get the service first. Counsel had raised about $36 million in total, according to PitchBook, including a $25 million Series A round led by Andreessen Horowitz and GV.