RUM Group, the Nasdaq-listed company behind the Rumble video platform, reported record third-quarter revenue of $96.6 million on 11 November 2026, up 290% on a year earlier, and its first profitable quarter on an adjusted EBITDA basis. The result marks a sharp change of gear for a business that, until this year, was known almost entirely as a video-sharing site.

Revenue rose 139% on the previous quarter and came in 3.8% above the top end of the company's own guidance. Adjusted EBITDA, which strips out items such as share-based pay and acquisition costs, was $4.4 million, the first positive figure in the company's history. The group, which renamed itself from Rumble to RUM Group to reflect its broader ambitions, held a conference call at 10:00 a.m. Eastern Time on Wednesday to discuss the results.

Quake AI is now the business

The driver of the transformation is Quake AI, the artificial intelligence cloud business built around the Northern Data acquisition, which closed on 17 June 2026. In its first full quarter inside the group, Quake AI contributed $68.2 million of revenue, more than 70% of the total, from GPU cloud computing, data centre hosting and colocation services.

The unit runs about 22,000 Nvidia graphics processors at roughly 85% utilisation, according to the company, and demand for AI computing capacity remains strong. By contrast, the original Rumble video business contributed only a modest increase: its revenue rose by $3.6 million, as a $5.6 million rise in advertising was partly offset by lower subscription and licensing income. The group also announced a long-term partnership with WWE, under which Rumble becomes the new home of the weekly programme WWE Main Event.

Still loss-making on the bottom line

The headline growth does not mean the group is profitable in the ordinary sense. The net loss attributable to the company was $79.9 million for the quarter, and costs rose sharply as the Northern Data operations were absorbed. Cost of services climbed to $57.2 million, including $30 million of Quake AI data centre costs, while general and administrative spending more than doubled to $25.9 million.

Liquidity stood at $142.3 million at the end of September, made up of $134.4 million in cash and 94.68 bitcoin valued at about $7.9 million. Chief executive Chris Pavlovski described the quarter as defining for the group, saying Quake AI was now its engine and that its GPU estate was nearly sold out. He added that, as capital becomes more selective, he believes it will flow to experienced operators with disciplined balance sheets.

What comes next

For the fourth quarter, RUM Group guided revenue of $88 million to $94 million, which would be below the third quarter's record, reflecting the timing of customer contracts rather than a slowdown in demand. The group has also raised its stake in Northern Data from 85.2% to about 98% after buying a further 8.26 million shares, and has begun squeeze-out proceedings under German law, expecting to reach full ownership in early 2027.

There is a note of caution in the outlook. The company said that, due to market conditions, some of the 250 megawatts of unmonetised capacity targeted for 2027 may be pushed beyond that year. Even so, the third quarter shows a company that has been remade in a single year: an AI infrastructure business with a video platform attached, rather than the other way round. Whether it can turn record revenue into sustained profit is the test that now faces it.