Square has made Squaremates, its AI business agent, generally available to sellers in the United States. The agent, which grew out of Managerbot after six months in open beta, now sits at the front of Square Dashboard when sellers sign in, and Square has added a command-line tool and an updated Model Context Protocol server so sellers can also use AI tools of their own choosing.

Squaremates is designed to take on complex, multi-step work across a business, using its own secure workspace, rather than simply answering questions. Square says sellers can ask it questions, see what needs attention, and get work done from the dashboard. Everything announced on 12 November is available to US sellers at no additional cost, apart from features still in beta or coming soon. Squaremates is not currently available to sellers on Square's Multi-Account Suite.

What Squaremates can do for sellers

Square gives three examples of the work the agent can handle. It can look at a period of sales, identify customers who have stopped buying, and generate a marketing campaign or discount aimed at winning them back. It can review a seller's catalogue and make bulk updates across prices, descriptions, channel visibility and images. It can also weigh labour costs against sales over a set period and suggest a more cost-efficient staffing schedule for the seller to review.

The agent also produces finished outputs rather than plain chat replies. Square says Squaremates now creates what it calls rich artefacts, such as a graphical sales breakdown or a designed, on-brand email campaign. A restocking feature in beta can check what is running low, prepare an order and build it on a supplier's own website, ready for the seller to complete. A daily briefing that can also draw on the seller's inbox, with permission, is coming soon.

Square MCP, Square CLI and Squaremates Apps

Alongside Squaremates, Square introduced an improved Square MCP (Model Context Protocol) server and a new Square CLI (command-line interface). Square MCP lets sellers connect their account once to a third-party AI assistant, which can then ask questions and make changes using a defined set of Square actions. Square CLI gives sellers and developers command-line access to Square's APIs, so their own tools and agents can script, schedule or build on top of their Square account.

With Squaremates Apps, sellers can build custom applications connected to their Square business, either by describing what they need to Squaremates or by using Square CLI with AI coding tools, and then deploy and host them on Square. Square cites examples such as splitting cash tips by hours worked and showing live staffing information across several locations. Donnie McClanahan, who runs four cafes in the Knoxville, Tennessee area, said he built a labour board app with Square CLI and an AI coding agent that pulls his team's schedules and timecards into one live view across all his locations.

What sellers said about the launch

Willem Avé, Square's Global Head of Intelligence, said Squaremates was built to share the load of running a business: "We built Squaremates to help share that load, and now it can take on more of the work than ever before: longer, more complex tasks that used to mean manual reconciliation and hours at a desk, now handled start to finish and handed back as something a seller can actually use."

Fraser Thompson, who leads strategy and operations at Los Angeles-based Burgers Never Say Die, said Squaremates helped the business analyse which customers loved its in-house cheese sauce, leading to social media posts that made the item more discoverable. Square also launched the Squaremates Tour, a series of in-person events where sellers can try the AI tools and learn from other sellers. A Squaremates mobile app built on Buzz, for team communication and task management, is planned, with a waitlist for alpha access. SiliconANGLE reported that Squaremates entered open beta in April under the name Managerbot.