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Friday, 13 November 2026 · Pakistan

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Shukran data breach exposes Landmark loyalty members

By The Daily Byte ·13 Nov 2026 ·2 min read
The entrance to a Centrepoint store inside a shopping mall in Dubai

Landmark Group has confirmed that an unauthorised party accessed personal details belonging to some members of Shukran, its retail loyalty programme. Names, contact details and dates of birth were involved, the Dubai-based group said on 11 November.

Shukran told affected members that anyone who received an SMS about the incident should assume their information was among the records involved. The company said it acted immediately to contain the incident, secure the affected system and inform the relevant statutory and law-enforcement authorities, and that its investigation is ongoing. It has not disclosed how many members were affected, when the access took place, or how the system was reached.

What was not affected

Shukran said debit and credit card details were not affected, because it does not store them on its systems. Passwords were also unaffected, it said, because they are protected and not stored in a readable form. Members' points, balances and wallets were not impacted, and the app and loyalty services continue to operate as normal.

Watch for follow-up scams

Shukran is Landmark Group's flagship loyalty programme, used across brands including Centrepoint, Max Fashion, Home Centre, Babyshop and Splash. The programme advised members to be cautious about unexpected calls, emails, text messages or WhatsApp messages referring to Landmark Group, Shukran or its retail brands, since names, contact details and dates of birth can make a scam look personal. Members can find more details on the programme's question-and-answer page at shukran.com/qa.

Sources: Gulf Business, TEISS